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Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work

Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work

Bp O

№ 17,342

One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online. Formerly better known as Rugiet Health, Rugiet was founded in...

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