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Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

Bp O

№ 23,149

This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand...

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