Visual identity design for FOLDS Baking Studio by studiotfs FOLDS Baking Studio approaches baking as a form of art. Not in how it is presented, but in how it is made. The visual identity is inspired by that same idea, honest shapes, raw textures, and considered, evolving forms that reflect the discipline and care behind the kitchen. This approach reflects the belief that baking is a craft, simple, deliberate, and shaped one fold at a time.