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Pentagram's Hugh Miller rebrands Hiut, the Welsh denim label bringing jeans-making back to Aberteifi

Pentagram's Hugh Miller rebrands Hiut, the Welsh denim label bringing jeans-making back to Aberteifi

Creative Boom

№ 12,324

The new identity leans into the contrasts that make Hiut what it is: industry alongside nature, utility alongside craft... right down to a typeface drawn from the makers' own signatures. There's a...

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brutalisteditorialintimatenostalgicboldcentered

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