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Red Stone rebrands Explorer Scouts for a generation worn out by expectation

Red Stone rebrands Explorer Scouts for a generation worn out by expectation

Creative Boom

№ 14,534

The London agency has repositioned the Scouts programme for 14–18-year-olds around a blunt new proposition: 'Grow up', with a compass-led marque, bold supergraphics, and 40 fresh badges. When Expl...

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