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How LULACREATES designed baby skincare brand Smoosh to look at home on a beauty shelf

How LULACREATES designed baby skincare brand Smoosh to look at home on a beauty shelf

Creative Boom

№ 15,093

The studio has given the baby skincare newcomer a soft, fluid identity – rounded lowercase type, a floating 'o' and an ochre-yellow palette, built to feel credible and aspirational all at once. Th...

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