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'Should we do it at all?' The question David Johnston wants every creative to ask before the brief goes out

'Should we do it at all?' The question David Johnston wants every creative to ask before the brief goes out

Creative Boom

№ 15,669

Accept & Proceed's founder spent 20 years mastering the mechanics of desire. Now his new framework, Signalism, asks what that mastery actually costs. At the start of a project, all good creati...

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