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Hovis and Kingsmill are now one business – and BrandOpus has given it an identity with no wheat in sight

Hovis and Kingsmill are now one business – and BrandOpus has given it an identity with no wheat in sight

Creative Boom

№ 16,971

The London agency has created the positioning and identity for Hovis Bakeries, the new home of two of Britain's best-known loaves, and has mercifully resisted every visual cliché the bread aisle ha...

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