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Instagram reveals its first brand refresh in 10 years, with a new wordmark and three typefaces

Instagram reveals its first brand refresh in 10 years, with a new wordmark and three typefaces

Creative Boom

№ 21,731

The script survives, but it's been straightened out. Instagram's design team admitted it tried hundreds of other directions before returning to the handwritten approach. We find out more. Instagra...

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