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How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds

How Form solved the classic two-logo lockup problem for British Cycling and its sponsor, Lloyds

Creative Boom

№ 24,484

By building two brands into the typography upfront, creative director Alex Andlaw explains, the issue never arose in the first place. It's a dilemma every designer who's ever worked on a sponsored eve...

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