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Inside Playlab, Inc.’s Interactive Four-Story Laneige Flagship in Myeongdong

Inside Playlab, Inc.’s Interactive Four-Story Laneige Flagship in Myeongdong

Hypebeast Design

№ 20,642

Summary PlayLab, Inc. designs Laneige’s Seoul flagship, a four‑floor interactive retail space in Myeongdong.Each level highlights bespoke product experiences, from Cream Skin to Lip Sleeping Mask Swirl.A massive, glossy red sculptural tube spirals through the building, connecting all floors. Creativ...

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