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Great products are built on the opportunities surrounding them

Great products are built on the opportunities surrounding them

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A lot of product conversations begin with features and functionality. Decisions that truly shape a product tend to emerge somewhere else: in the space around the task it enables.A product becomes meaningful when it fits into the rhythm of someone’s life. A business has a set of services, a set of technical capabilities, and a set of constraints. So, often a product gets framed as: how do we package this service into an interface? How do we let someone do the thing, quickly and safely, with the l

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