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Boxing Champ Ben Whittaker Is ALO's Unlikely New Face (and It Makes Perfect Sense)

Boxing Champ Ben Whittaker Is ALO's Unlikely New Face (and It Makes Perfect Sense)

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№ 4,182

There's a version of this story where a boxer fronting a wellness brand known for mindfulness and intentionality feels like a pivot. That is, unless you actually know Ben Whittaker.If you’ve watched Whittaker fight, you’ve seen his footwork oscillate from mechanical precision to what reads more as dance than combat. The IBF International light-heavyweight champion has built his reputation not just on power but on something rarer: composure. Seemingly operating a beat ahead of whoever he opp

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