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Benetton Recruits All Ranch Hands for Jean’s West Drop

Benetton Recruits All Ranch Hands for Jean’s West Drop

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№ 4,289

Literally. For its latest collection, Jean’s West makes a return as a standalone brand within the Benetton Group, reviving a look that taps into the mythology of the Far West with a little twist. Bringing a distinct 2026 feel to 1880’s California, Benetton weaves its signature denim with western influences and it’s clear: denim really can tell a story in every seam, wash, and stitch.The collection draws on the original western aesthetics Benetton has been tapping into since the ‘70s, but it’s fa

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