Nike ACG Is Returning to Its Cutting-Edge Form

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In February, Nike staged the return of its 40-year-old outdoor imprint, All Conditions Gear (ACG), aboard a bright orange train bound for the Winter Olympics. Nike has always been brilliant at spectacle, but the headlines that followed were just as much about the products themselves, like the US Olympic team’s inflatable jackets and custom $1,000 compression boots. The whole activation was less a flashy relaunch and more a statement of intent: Nike isn’t just revisiting ACG, it’s redefining what

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