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FutureBrand São Paulo Unites the Brazilian Amazon With New Branding Campaign

FutureBrand São Paulo Unites the Brazilian Amazon With New Branding Campaign

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№ 4,206

Transforming satellite imagery of the Amazon basin into expressive typography, FutureBrand São Paulo anchors the branding for a new Brazilian tourism and development initiative to the spectacular waterways that define it. Co-created with artists from the nine states of the Brazilian Legal Amazon, the campaign was developed for Embratur (Brazilian Tourist Board) and economic development initiative RAI (Integrated Amazonian Routes). “We present a solid brand that clearly illustrates the rich

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