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Electric Theatre Collective Digs Into “Details” of Lexus RZ

Electric Theatre Collective Digs Into “Details” of Lexus RZ

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№ 4,434

ETC director Michael ‘Chappers’ Chapman leans into his background in CG and love of technical illustration to deconstruct the new Lexus R3 electric SUV in obsessive detail while maintaining a sense of aspirational elegance. Michael ‘Chappers’ Chapman: “I wanted the film to be grounded in the real world: fantastical elements juxtaposed with believability. Most importantly – the RZ needed to remain a tangible, sellable asset. We scoured over 300 locations across Europe to get it right, casti

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