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Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O - Branding, Packaging and Opinion

Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all — BP&O - Branding, Packaging and Opinion

BP&O

№ 20,065

Brand identity refresh, packaging, typography and advertising for Coca-Cola by JKR. Reviewed for BP&O by Emily Gosling.

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