2012 London Olympics Logo

People's Graphic Design Archive

№ 19,492

Wolff Olins, a branding consultancy firm, designed London's infamous 2012 Summer Olympics logo. The logo was officially unveiled on June 4, 2007. The design faced major criticism from people believing it did a bad job of representing London. The use of boldness obstructed the message and reduced th…

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2012 London Olympics Logo

People's Graphic Design Archive

№ 19,492

Wolff Olins, a branding consultancy firm, designed London's infamous 2012 Summer Olympics logo. The logo was officially unveiled on June 4, 2007. The design faced major criticism from people believing it did a bad job of representing London. The use of boldness obstructed the message and reduced th…

Explore peoplesgdarchive.org

Palette

#0b99fd#67bef6#b1d8ed#fdfefe