Air Jordan “Jumpman” Identity System

People's Graphic Design Archive

№ 28,677

Brand identity system developed for Nike’s Air Jordan line, beginning in 1984. The system includes the “Jumpman” logo, derived from an early photographic image of Michael Jordan, and its application across footwear, apparel, print advertising, and packaging. The identity was introduced with the Air…

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Air Jordan “Jumpman” Identity System

People's Graphic Design Archive

№ 28,677

Brand identity system developed for Nike’s Air Jordan line, beginning in 1984. The system includes the “Jumpman” logo, derived from an early photographic image of Michael Jordan, and its application across footwear, apparel, print advertising, and packaging. The identity was introduced with the Air…

Explore peoplesgdarchive.org

Palette

#a21e2e#b94656#70272f#3c181e