Apple’s “Think Different” Ad

People's Graphic Design Archive

№ 21,407

A campaign featuring black-and-white portraits of famous thinkers and creatives, emphasizing innovation. Published in 1997, This ad campaign helped reposition Apple as a leader in technology and creativity.

Explore peoplesgdarchive.org

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#cd9633#aba5b5#555953#101010

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Apple’s “Think Different” Ad

People's Graphic Design Archive

№ 21,407

A campaign featuring black-and-white portraits of famous thinkers and creatives, emphasizing innovation. Published in 1997, This ad campaign helped reposition Apple as a leader in technology and creativity.

Explore peoplesgdarchive.org

Palette

#cd9633#aba5b5#555953#101010