Calumet Baking Powder

People's Graphic Design Archive

№ 29,883

In 1889, William Wright, a Chicago baking powder salesman, created Calumet which he named after Calumet City. Calumet is a Native American term for a ceremonial peace pipe. This is the primary reason why the Native American chief was chosen as the trademark. In 1929, Calumet became a brand under Ge…

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Calumet Baking Powder

People's Graphic Design Archive

№ 29,883

In 1889, William Wright, a Chicago baking powder salesman, created Calumet which he named after Calumet City. Calumet is a Native American term for a ceremonial peace pipe. This is the primary reason why the Native American chief was chosen as the trademark. In 1929, Calumet became a brand under Ge…

Explore peoplesgdarchive.org