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Eye-Bee-M

Eye-Bee-M

People's Graphic Design Archive

№ 13,512

Eye-Bee-M was a poster created by Paul Rand in 1981. It was created for a major computer technology company IBM. This design was based on the Rebus principles which is using sounds of a word to create a completely different meaning. Although the design is simple it was a clever way to explore the r…

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