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[History Student Work] Critical Commentary on William Bernbach's Sometimes I Play Things I Never Heard Myself

[History Student Work] Critical Commentary on William Bernbach's Sometimes I Play Things I Never Heard Myself

People's Graphic Design Archive

№ 24,280

This booklet outlines and follows William Bernbach's arguments and philosophies discussed in his 1964 critical essay, Sometimes I Play Things I've Never Heard Myself. Although not classified as a graphic designer, Bernbach was a pioneer as an advertising man and formed ideas and fundamental's that…

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