“Levi’s for Gals” logo

People's Graphic Design Archive

№ 18,721

"The division introduced a colorful 'L' logo forming a woman’s face in silhouette. The symbol in red, white and blue with scarf trailing and pant leg extended is a 'vibrant, self-assured lovely young lady,' noted a story announcing its debut in December 1968. 'And, like most young ladies, she’ll ch…

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“Levi’s for Gals” logo

People's Graphic Design Archive

№ 18,721

"The division introduced a colorful 'L' logo forming a woman’s face in silhouette. The symbol in red, white and blue with scarf trailing and pant leg extended is a 'vibrant, self-assured lovely young lady,' noted a story announcing its debut in December 1968. 'And, like most young ladies, she’ll ch…

Explore peoplesgdarchive.org

Palette

#bcbcbc#070707