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"Live Blue, Blue Cross Blue Shield", Willoughby Design Lookbook, Cooper Hewitt National Design Awards

"Live Blue, Blue Cross Blue Shield", Willoughby Design Lookbook, Cooper Hewitt National Design Awards

People's Graphic Design Archive

№ 22,567

Live BlueThe lead-up to the Affordable Care Act sparked significant national debate, fundamentally altering the health insurance landscape while leaving many consumers feeling overwhelmed. In response, the CEO of Blue Cross Blue Shield Kansas City engaged Willoughby Design to develop a visionary se…

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