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People's Graphic Design Archive

№ 14,738

The logo was created for Steve Jobs' new computer company, NeXT (1985) and paid $100,000 US Dollars for its acquisition. While this may not be Paul Rand’s most memorable work, the way he presented it to his client was remarkable. Rand created a 100-page proposal where he explained in detail the pro…

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neon colorsminimalbold typographyexperimentalrich saturated colorserif typography

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