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© 2026 LatestA civilian.design project

Pepsi-Cola, American Airlines, IBM, Volkswagen logo rebranding

People's Graphic Design Archive

№ 13,270

These companies were inspired by Swiss design techniques to rebrand their logos into more simple, cleaner forms. The brands wanted a more internationally recognized logo that stood out from competitors. The logos became less condensed, more legible, and sans serifs were used to convey a more…

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