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Rice Council of America “David & Goliath” Advertisement

Rice Council of America “David & Goliath” Advertisement

People's Graphic Design Archive

№ 20,585

Part of an ad campaign by the Rice Council of America encouraging choosing rice over potatoes. It plays on the Bible story of a young boy, David, fighting the enemy giant, Goliath. It features their slogan, “Switch from routine to rice”. At the bottom they show a context of the product by placing a…

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