SONY Walkman Campaign (1988)

People's Graphic Design Archive

№ 28,672

In 1988, SONY began a Walkman campaign in Japan starring the meditating macaque called Choromatsu. The campaign, through a video advertisement as well as print promotional material, presented the Walkman as a simultaneously revolutionary and relaxing way of listening to music.With the monkey p…

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SONY Walkman Campaign (1988)

People's Graphic Design Archive

№ 28,672

In 1988, SONY began a Walkman campaign in Japan starring the meditating macaque called Choromatsu. The campaign, through a video advertisement as well as print promotional material, presented the Walkman as a simultaneously revolutionary and relaxing way of listening to music.With the monkey p…

Explore peoplesgdarchive.org

Palette

#84a5d8#bbc6d4#647eaa#292922#4e4948