Yves Saint Laurent’s Opium Perfume Advertisement

People's Graphic Design Archive

№ 28,409

In 1977, Yves Saint Laurent designed a fragrance to pair with his China-inspired fall/winter collection, called “Opium.” The scent was marketed as seductive, addicting, and highly sexual; blatant fetishization of The Orient for Western consumers. The advertisements for YSL's Opium were provoca…

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Yves Saint Laurent’s Opium Perfume Advertisement

People's Graphic Design Archive

№ 28,409

In 1977, Yves Saint Laurent designed a fragrance to pair with his China-inspired fall/winter collection, called “Opium.” The scent was marketed as seductive, addicting, and highly sexual; blatant fetishization of The Orient for Western consumers. The advertisements for YSL's Opium were provoca…

Explore peoplesgdarchive.org

Palette

#342320#88573e#cc613d#d1a07f