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Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy

Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy

The Dieline

№ 10,861

Wuben Craft Beer's identity takes the craft beer category's illustration playbook and replaces it with a Confucian brand philosophy, a stacked ingredient photography and color swatch system, and a heavy grotesque wordmark that treats every can like a page from the most considered design annual of th...

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