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Pura Vida Makes Single Origin Cacao Feel Like an Accessible Everyday Ritual

Pura Vida Makes Single Origin Cacao Feel Like an Accessible Everyday Ritual

The Dieline

№ 10,932

Two Creatives' identity for Pura Vida Cacao ditches the specialty category's ceremonial brown and kraft codes for a saturated yellow system, a spaced architectural grotesque wordmark, and ingredient-inspired reverse patterns that make single origin cacao feel less like a luxury ritual and more like...

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