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Pack of the Month: JKR Gives World’s Oldest Soft Drink a Redesign Worthy of its Heritage

Pack of the Month: JKR Gives World’s Oldest Soft Drink a Redesign Worthy of its Heritage

The Dieline

№ 10,936

How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury. The post Pack of the Month: JKR Gives World’s Oldest Soft Drink a Redesign Worthy of its Heritage appea...

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