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Dragon Rouge Refines Italy’s Favorite Biscuit, Oro Saiwa

Dragon Rouge Refines Italy’s Favorite Biscuit, Oro Saiwa

The Dieline

№ 11,112

Legacy brands have history, but they often lack the freshness needed for a modern era. Discover how Dragon Rouge stripped down and cleaned up the packaging of Oro Saiwa, Italy's staple breakfast biscuit since 1956, to strengthen its classic identity without losing its iconic charm. The post Dragon R...

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