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Coca-Cola Launches a Global Collectible Can Craze for the FIFA World Cup, Inspired by Soccer Jerseys

Coca-Cola Launches a Global Collectible Can Craze for the FIFA World Cup, Inspired by Soccer Jerseys

The Dieline

№ 11,138

Coca-Cola's latest World Cup initiative balances individuality with unity. Built on a common design framework, the system features 18 unique can designs that cleverly utilize the visual shorthand, design conventions, and history of iconic football kits. The post Coca-Cola Launches a Global Collectib...

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