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Shelf Life 115: The Fake Empire of “Authentic Marketing”

Shelf Life 115: The Fake Empire of “Authentic Marketing”

The Dieline

№ 12,076

Bella Hadid eating David's protein ice cream on a yacht. Hailey Bieber's Erewhon smoothie collab. Justin Bieber courtside in a Rhode eye mask. We know these moments are staged — and we engage anyway. As consumers grow savvier about influencer marketing and celebrity product placement, brands aren't...

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