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FIFA’s ‘Brand Protection’ Inspires Heinz’s Latest Taped-Over Promotion

The Dieline

№ 14,529

FIFA's strict "brand protection" policy requires World Cup host stadiums to cover up any logos from non-sponsoring brands—even extending to condiment dispensers. In response, Heinz has launched a clever-ish promotion featuring tape-covered bottles, leaning into the censorship to crown itself the “Un...

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