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Unbridled Spirit’s Bourbon Challenges Expectations At Every Touchpoint

Unbridled Spirit’s Bourbon Challenges Expectations At Every Touchpoint

The Dieline

№ 15,280

Unbridled Spirit, designed by Holy Studio, throws out every bourbon convention and replaces it with a sculptural glass bottle, a rose gold snaffle bit hardware piece, and a matte black label that reads more fashion house than distillery. This is what bourbon looks like when it stops looking like bou...

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