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Make the Cookie Bigger: Paris’ Redesign Lets its Sweet Treats Do the Talking

Make the Cookie Bigger: Paris’ Redesign Lets its Sweet Treats Do the Talking

The Dieline

№ 20,809

Legacy biscuit brands are modernizing without losing what made them loved, and Paris nails that with Imago Ogilvy's redesign. A close up photo of the actual waffle textured biscuit becomes the artwork itself, paired with bold single color backgrounds for each flavor, letting the product sell itself...

Explorethedieline.com

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