Betty Crocker Bakes Up a Sweet New Look

The Dieline

№ 22,911

Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with "Betty Ate," a trio of frosted, cake-slice handbags made in collaboration with fashion arc...

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Betty Crocker Bakes Up a Sweet New Look

The Dieline

№ 22,911

Betty Crocker gets a bold makeover with her new “Bettier than Ever” identity refresh. General Mills is centering the iconic red spoon on updated, mouthwatering packaging—and taking the brand to the runway with "Betty Ate," a trio of frosted, cake-slice handbags made in collaboration with fashion arc...

Explore thedieline.com

Palette

#4e2825#de2f2f#7c514d#8a2f27#dfc67c