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Freda Gu’s Aesop Concept ‘Eidesis’ Reflects the Myth of Narcissus in Every Fold

Freda Gu’s Aesop Concept ‘Eidesis’ Reflects the Myth of Narcissus in Every Fold

The Dieline

№ 25,445

Aesop’s Eidesis turns the myth of Narcissus into an unfolding packaging ritual, using rippling water patterns and layered construction to explore reflection, discovery and the quiet drama of opening a fragrance. The post Freda Gu’s Aesop Concept ‘Eidesis’ Reflects the Myth of Narcissus in Every Fold...

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