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Americans Are Drinking Less, So Poco Vino Bet on a Smaller Bottle and Sold 2 Million Right Away

Americans Are Drinking Less, So Poco Vino Bet on a Smaller Bottle and Sold 2 Million Right Away

The Dieline

№ 29,401

Soft Machine built Poco Vino, a single-serve wine in a perfume-vial bottle, from scratch, and it sold two million units across 12 countries in year one. The post Americans Are Drinking Less, So Poco Vino Bet on a Smaller Bottle and Sold 2 Million Right Away appeared first on DIELINE.

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